AMRUTH CHARMANA M

insights & lessons from the frontline

  • Is your development process a sprint or a marathon?

    It’s a question many teams grapple with. While building a product is certainly a long-term endeavor, the way we approach the journey can make all the difference. In the world of product development, few frameworks embody the idea of breaking down the marathon into manageable, high-intensity sprints quite like Scrum. The Power of Sprints: Understanding… Read more..

  • Built an amazing product, yet users aren’t sticking around after their first visit?

    You’re not alone. Getting new users to understand and experience the value of your product quickly is one of the most critical challenges in product management. This is where optimizing user onboarding comes in – it’s not just a nice-to-have, it’s an imperative for driving product success and long-term retention. The Activation Imperative: Optimizing User… Read more..

  • Are your discovery and delivery efforts in sync?

    In the world of Agile product development, teams often focus heavily on how to build the product efficiently – the delivery side. But equally crucial is figuring out what to build in the first place. This is where the Dual-Track Agile approach comes in, ensuring that both understanding the problem (discovery) and building the solution… Read more..

  • Ever feel like your product strategy is a ship without a compass?

    It’s a common feeling in the dynamic world of product management. Without a clear direction, it’s easy to get lost, build the wrong things, or simply drift aimlessly. A well-articulated product strategy serves as a roadmap, guiding all decisions related to the product’s vision, target market, and how it will achieve its goals. But before… Read more..